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Field & Tab 

We provide affordable data collection services in the region. Our data collection techniques involve telephone, face to face, CLTs, FGDs and online surveys.

Quantitative Research

  • Paper aided personal interviewing (PAPI)
  • Computer aided personal interviewing (CAPI)
  • Central location test using PAPI or CAPI
  • Computer aided telephone interviewing (CATI)
  • Mystery shopping – physical visits
  • Mystery shopping – telephone calling
  • Mystery shopping – website visits
  • Multi session surveys (e.g. diaries, HUTs)
  • Retail audits
  • Retail observations
  • Shop tests
Qualitative Research
  • Venue based focus group discussions
  • Online focus group discussions
  • Venue based indepth interviews
  • Work place indepth interviews
  • Home based indepth interviews
  • Online indepth interviews
  • Telephone indepth interviews
  • Online bulletin boards
  • Home based observations (e.g. ethnographic studies)
  • Retail based based observations (e.g. shopping accompaniment)
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We offer consultancy to our clients in research design, surveys, data collection and fieldwork operations in the region.

Consulting in Research 

  • Methodology development
  • Questionnaire designing
  • Sample plan development
  • Guide and screener development
  • Summary reporting
  • Full reporting
  • Presenting results
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Procurement, Operations & Coordination 

We have a reliable and agile network of partners in the region. We help our clients in procurement of research agencies and managing multi-country large scale fieldwork operations.

Operations in Quantitative Research

  • Fieldwork with or without data entry
  • Translation of field dox/OE responses
  • Questionnaire/DE programming on – or offline
  • Coding of responses to open ended questions
  • Online reporting
  • Raw data file preparation
  • Data tabulations
  • Advanced statistical analysis
Operations in Qualitative Research
  • Recruitment with incentives
  • Moderating
  • Translation of guide and screener
  • Venue, hospitality and equipment
  • Simultaneous translation to English
  • English transcripts
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Training Services

We offer local and international trainings to the users of market research in the region.

IFT Market research training

Over 100 satisfied clients

  • (Former) Director General (Monitoring & Statistics)

    "International Field & Tab set up on modern lines, fills the vacuum in Business and Consumer Research in Pakistan.  Under Stewardship of Mr. Mohsin Muslim with his expertise and insight in Operational Research, the ship will sail smooth."

    (Former) Director General (Monitoring & Statistics)
    Ministry of Population Welfare, Government of Pakistan
  • Senior Capacity Development Specialist

    We gave one study to IFT and the other to another firm. The performance of this firm was found to be far above our expectations. We ensured the quality work at every step right from developing the instruments, training of data collectors, moderators of FGDs, data collection from the field, data transcription, analysis, presentation and reporting."

    Senior Capacity Development Specialist
    Leading International Implementation Agency
  • Production Executive

    Many Thanks for all your hard work on this project. Your diligence was exceptional, and we noted that even though this is a market we hadn’t worked in before, and with a methodology that is extremely hard to execute- with the over-recruitment taken into account we actually had 100% participation which is fantastic, and a tribute to the hard work you and your team put in. Please communicate my thanks to them also. We would be delighted to work with you again on our next project in the region."

    Production Executive
    Leading Research Company dealing with Online Communities