At International Field & Tab, we are committed to passionately serve our

We know our Culture, Social Norms & Societal Values
We help our clients with Local Insights to better understand Data
We place high emphasis on working Closely with the Client

Our Services

Field & Tab

Data Collection using PAPI, CAPI, CATI, Focus Group Discussion and Mystery Shopping. Tabulating of results data into two dimensional tables.

  • Fieldwork with or without data entry
  • Translation of field dox/OE responses
  • Questionnaire/DE programming on – or offline
  • Coding of responses to open ended questions
  • Online reporting
  • Raw data file preparation
  • Data tabulations
  • Advanced statistical analysis

Recruitment & Moderation

Selecting participants to take part in a market research study and arranging moderators to facilitate focus group discussions.

  • Recruitment with incentives
  • Moderating
  • Translation of guide and screener
  • Venue, hospitality and equipment
  • Simultaneous translation to English
  • English transcripts

Procurement & Coordination

Acquisition of resources and managing relationships with the vendors. Coordinating the activities of different teams in multi country assignments.

  • Managing relationships with suppliers 
  • Negotiating contracts and procurement of resources
  • Monitoring the budget and ensuring the project stays within budget
  • Ensuring that data privacy and confidentiality are maintained
  • Maintaining accurate records and documentation


Specialized and targeted research on behalf of a client to implement effective market research projects to gather valuable insights.

  • Methodology development
  • Questionnaire designing
  • Sample plan development
  • Guide and screener development
  • Summary reporting
  • Full reporting
  • Presenting results

Latest Blogs

July 13, 2023

The Future of Market Research Decoded

The future of market research will involve using data to provide practical insights and recommendations. Motivating and pressuring people to change their thinking and doing is crucial now.
February 23, 2023
Why International Field & Tab is the Go-To Partner for Market Research in South Asia and the Middle East

Why International Field & Tab is the Go-To Partner for Market Research in South Asia and the Middle East?

International Field & Tab: expert market research in South Asia and the Middle East for local & international clients.
February 10, 2023
effective research in Pakistan

Tidbits of doing effective market research in Pakistan

To conduct effective market research in Pakistan, it is important to have a thorough understanding of the country's unique cultural, economic, and political landscape. Tips for successful market research in Pakistan include knowing your target audience, utilizing online resources, using focus groups, collaborating with local partners, and being aware of cultural nuances. Understanding demographics, utilizing social media platforms, and being sensitive to local customs can greatly enhance the effectiveness of the research and produce valuable insights.
February 9, 2023
chatgpt bot

How can ChatGPT affect market research indsutry?

ChatGPT has the potential to revolutionize the market research industry by making data collection more efficient, accurate, and engaging. With its ability to handle multiple participants at once and analyze large volumes of text data, market researchers can gain valuable insights into consumer behavior and preferences.

About Us

A market research organization headquartered in Lahore, Pakistan. We are specialized in data collection services and are the pioneers in the domains of procurement and coordination of survey research and, managing large-scale multi-country field operations in the region. We have a network of reliable partners in Bangladesh, Srilanka, Nepal, Bahrain, and Egypt. Since the inception in 2008, We have served hundreds of local and international clients, including National Governments, the World Bank, the United Nations, Fortune 500 corporations as well as the top four research organizations in the world. We also have credentials in managing research on Automobiles, Fuel & Lubricants, IT & Telecom, Media, Opinion Polls, FMCG, Beverages, Personal Care, Healthcare and so many other sectors.


To help our clients in cost effective “Procurement” of data collection services in the region.


Maintaining a long-term relationship with our clients by offering the best possible solutions. We intend to apply “Simplicity" in our working procedures.

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Our Clients

Mohsin Muslim


A Researcher, Ethnographer, Trainer and ESOMAR member, with over 30 years of experience in Marketing and Survey Research in Pakistan and in the region.

Write us a message

Address: 54770 Lahore, Pakistan

Phone: 092-42-35916636