Market research has been going through some changes lately where many research agencies have been going through mergers and acquisitions. The primary aim behind this is to hedge against the possible commoditization of research and maintain margins through scale. But Read more…
Doing Research in Pakistan (Dubai) The MENAP region is experiencing exceptional changes across countries providing great challenges for marketers in capturing new trends. At the same time the region boosts markets with a vibrant economy that offer a beacon of Read more…
As per the last economic census* conducted in Pakistan, there are 3.25 million establishments doing business in Pakistan. There is marked difference in the number of establishments per province with Punjab having the highest number of establishments (64%) in Pakistan, Read more…